CSafe, a leading active and passive temperature-controlled shipping solutions provider for the biopharmaceutical industry, announced today that Emma Lupp has joined its team as vice president, global marketing.
Lupp brings more than 20 years of experience to CSafe, along with a results-focused approach to building global brands that deliver a compelling experience to customers while driving significant business growth and increased market share.
In her new role, Lupp will oversee CSafe’s global marketing activities and work closely with leadership to execute communication strategies that support commercial efforts and company growth goals. Lupp will also play a leading role in developing go-to-market strategies for multiple new product launches in 2024 across CSafe’s robust portfolio of innovative active and passive temperature-controlled shipping solutions for life sciences, cell and gene therapy, military applications and more.
With previous marketing leadership roles across cold chain, automotive, finance, consumer/luxury brand management and media industries, Lupp is a dynamic marketing and business strategist who has most recently transformed a cold chain brand by delivering a substantial increase in engagement and presence across the United States, China and other core international markets.
Based in Zurich, Switzerland, Lupp will be positioned to lead CSafe’s global communication strategies and support the company’s mission to ensure patients around the world receive the medicines and treatments they need.
“As we continue to scale our operations globally, we prioritize impactful communication of our commitment to helping CSafe customers deliver life-enhancing medicines and treatments to patients around the world,” said Patrick Schafer, CEO. “We’re pleased to welcome Emma to our team, where her skills will create exciting opportunities for us to share our mission and comprehensive portfolio of industry-leading cold chain solutions with new and existing markets.”