CSafe Continues Investment in Asia with New Sr. Director of Sales based in Singapore

Sr. Director of Sales, Asia Pacific, Chervee Ho

MONROE, Ohio, February 20, 2023 – CSafe, the largest provider of a complete range of active and passive temperature-controlled shipping solutions for the pharmaceutical industry, announced today that Chervee Ho has joined the company as Senior Director of Sales for the Asia Pacific region.

Ms. Ho brings a wealth of experience in business development, marketing and product management in the pharmaceutical, biotech and contract manufacturing sectors. She started her career 20 years ago with Roche and later at Lonza and Vela Diagnostics, holding various positions in product and account management. For the past nine years she has been with Vetter Pharma, most recently as the Head of Asia Pacific.

In her new role at CSafe, Ms. Ho will be responsible for further developing CSafe’s active and passive cold chain packaging business in  the Asia Pacific market and identifying opportunities to expand into new markets throughout the region. She will also lead the APAC commercial team with local representation in Singapore, South Korea, Japan and India.

“In filling this role, we wanted to ensure we found a perfect fit for the business and the APAC team,” noted Seth Hertel, CSafe chief commercial officer. “Chervee is an exceptional communicator, has critical experience working across the various cultures of the region and has deep knowledge of the life science industry, drug development and the pharmaceutical supply chain. I believe she will drive our APAC business and team to new heights in the months and years to come.”

Ms. Ho earned her Bachelor of Science degree in biotechnology, molecular biology and genetic engineering from the Universiti Putra Malaysia and holds a Global Management Certificate from INSEAD Business School. She speaks fluent Mandarin, Cantonese, Bahasa Melayu and English and will be based in Singapore.